Asahi-Shuzo Sake Brewing Co., Ltd. (Kubota) was established in 1830 with the motto “quality first.” Brewing good sake comes down to making good rice. Not only do they focus on sourcing high quality sake rice, they dedicate their time and effort in their labs to continuously increase the quality of their harvest. Their efforts do not stop there. In order to help sustain the environment, they implemented the ISO14000 system with environmental sustainability. They also participate in various activities to preserve their natural surroundings. Additionally, they hold tea ceremonies, concerts and cultural events for the local community. The goal is to make a fun, sustainable and ultimately enjoyable environment with sake.