Yucho Brewing Company

This brewery was founded in 1719 by an oil dealer named Chobei, which is part of how it got its name. Yu means “oil,” and then the first part of the founder’s name, cho, was added to that. Though it has just recently celebrated its 300th year, most of the brewers are under 40. They want their generational spirits to grow and evolve alongside the traditional techniques they use. Yucho Brewing Company specializes in muroka nama genshu, which is freshly pressed sake that has no filtration, pasteurization or added water. Their unaltered sake is thick, smooth and rich in texture.