Shata Brewing Company

Established in 1823, in the shadow of one of Japan’s largest volcanic mountains “Mt. Haku.” With the blessing of this dormant goddess (namely, her naturally filtered water) they brew exquisite sake. This brewery was established in 1823 by Shata Tauemon. He was so impressed by all the delicious sake he tasted during his long trip and he started a brewery of his own to make equally tasty sake in his hometown of Hakusan in Ishikawa Prefecture. Back then, the brewery was surrounded by a luxuriant forest where rustling leaves reminded him of dancing “Tengu”, a long-nose goblin of Japanese folklore, inspiring the name “Tengumai,” meaning “Tengu dance.”