Yoneda Brewing Company was founded in 1896 in Matsue City, Higashihonmachi. The founder Kingoro Yoneda named the brand Toyonoaki (bountiful fall) to express anticipation and gratitude for the fall harvest. They use Shimane prefectural rice as much as possible, use local spring water, and belong to Izumo Toji Guild, a very small and historic school of sake brewing in the area with over 100 years of history. Because sake is made of important living microorganisms, they vow to always work with nature, not only to produce beautiful sake but also to contribute to sustainability efforts within the community.
